Most great blog posts can be broken into five types or styles. Once you understand which works best for your ideal reader, you will be rewarded with more ideal readers. The following are the magnetic styles that draw more eyes and shares.
#1 The List Post
We live in a microwave society. The list post gives the reader the ability to scan the post easily to see if they want to read further. They may only read one of the points, but that one point may be the value they were looking to gain.
This post is an example of a list. The title will usually tell the number of points or ideas to be shared in the post. People love organization and the list post provides an easy-to-follow organizational structure.
If you are wondering whether or not these posts are effective, go to any website that provides content. Look at their most popular posts and odds are you will see list posts near the top of the page.
Here is an example of another one of my list posts: “Top 7 Habits of Highly Successful Writers”
#2 The Collection List
The collection list is a specific type of list that generates interaction, comments, and shares. An example of this list would be this post I did, “The Top 5 Forums for Self-Published Authors.” This type of list could be for forums, podcasts, conferences, blogs, or anything else. The beauty of the collection list is the interaction it generates.
The people listed will often share the fact that they made the list with their followers. The reason they share the list is to provide more social proof for themselves. This in turn exposes the post to their audience.
This type of post also generates above-average comments. Everyone has an opinion, so if the reader feels you missed something that should have been on the list, he will usually comment to let you know.
Including a person or a site you admire in a list is a great way to get noticed and make a connection. By noticing the person or his work first, you will be noticed.
#3 The Results Post
No one wants to recreate the wheel. With results posts, your reader doesn’t have to. These posts are like science projects without the hypothesis.
AppSumo does a great job with these types of posts. This post is an example of this type of post: “The Results of the 24-hour Business Challenge.”
This type of post focuses on sharing what happened when someone did something. Insert your someone, your something, your results, and voila. The curiosity kills the cat and the reader.
#4 The How-to Post
The internet made it easy to learn how to do anything. The how-to post gives step-by-step instruction on how to do something. These posts can be used in every niche. They often involve video or audio along with text.
These posts give actionable steps to your reader, and they are often shared if the reader is able to see results quickly and with limited effort. Here is an example of a how-to post I did: “How-to Get Booked on Podcasts/Radio Shows to Amplify Your Message”
#5 Woe to Win Post
Brendon Burchard says everyone relates to a “woe to win” story. The woe is a struggle you faced that your ideal reader faces as well. The woe portion of the post includes sharing your story of facing the struggle. The win portion is how you overcame the struggle and the lessons you learned.
These posts give you an ability to connect with your reader. By sharing your struggle, you become more relatable. It creates a connection with your reader that very few other strategies can produce.
The fact that you overcame the struggle is inspiring to your readers. They realize that they, too, can overcome this challenge. The connection creates community, and your readers become committed to learning more from you.
Kimanzi Constable, who cofounded “Self-Publishing Success Academy” with me, is the best I have ever seen at the “woe to win” post. This post, “The Fourth Worst Day of My Life,” is a perfect example of “woe to win.”
These are only five styles of posts that are effective. There are dozens more. Find the style that suits you best and your ideal reader will find you.
What did I miss? Share the effective styles or types of posts you use in the comment section below.